PhoCusWright@ITB provides guidance on the road to recovery


As the travel industry is left reeling from last year’s downturn, PhoCusWright@ITB will attempt to provide answers and guidance on the road to recovery.

Produced by travel industry research authority, PhoCusWright Inc., PhoCusWright@ITB has gathered an unprecedented roster of speakers who will deliver the tools necessary to find E-Travel Success across Europe.

According to PhoCusWright’s European Online Travel Overview Fifth Edition, the European online travel market is expected to grow by 8% this year.

PhoCusWright@ITB will highlight the 2010 trends that will allow travel companies to capitalize on this growth including: mobile, metasearch, capital, distribution and innovation. Industry Leaders Share Their Wisdom

Senior level speakers including executives from Google, Microsoft’s Bing Travel, Lonely Planet, FareCompare, eDreams, Venere and more will reveal how they plan to leverage opportunities in today’s marketplace.

“Our speakers and attendees are executives and experts in the electronic distribution of travel. This creates a highly collaborative and collegial environment where strategies and opportunities are born,” says Philip Wolf, president and CEO of PhoCusWright.

“PhoCusWright@ITB generates the momentum that travel companies thrive on all year.”

PhoCusWright@ITB is held Wednesday, 10 March 2010 in conjunction with ITB Berlin,The World’s Leading Travel Trade Show, and is followed by the PhoCusWright@ITB Bloggers Summit  on 11 March 2010. A PhoCusWright@ITB ticket includes access to ITB Berlin and the ITB Berlin Convention.

Source = e-Travel Blackboard: C.F
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