Underlining the importance with which it views the Australian market as a potential source of international visitors, a major Taiwan tourism industry delegation is visiting Sydney and Melbourne this week where the tourist office will stage two major workshop events.
Headed by delegation leader, the President of Golden Foundation Tours Ms Jean Chang, the group will also include the Deputy Secretary- General of the Taiwan Visitors Association, Ms Sophia Yeh and also the Director of the Taiwan Tourism Bureau – Singapore, Australia & New Zealand. Mr Arthur Hsieh.
The workshops are scheduled at the Hilton of Sydney on Tuesday and at the Sofitel on Collins in Melbourne on Thursday. Both have been designed to update the agents and industry staffers attending with all the latest developments taking place in the destination which this year so far has attracted in excess of 49,000 Australian visitors.
Format for both events will be based on a workshop where those attending will be able to meet with their Taiwan counterparts followed by a dinner complete with traditional Taiwanese entertainment.
Taiwan Tourism Bureau Marketing Representative Australia & New Zealand, Ms Pearl Lee said the events built perfectly on the tourist office’s current promotional activity in Austraila.
This, she said, includes the launch of the tourist office’s biggest ever outdoor advertising campaign which is currently appearing on buses and railway platforms in Sydney and on buses and trams in Melbourne featuring a ‘Time for Taiwan’ message.
“The key to all this activity is to really underline how serious we are about this market and what a wonderfully multi-faceted travel option we offer to travelling Australians,” she said.
“As more Australians are beginning to slowly but steadily discover for themselves, Taiwan offers a unique culture, a gourmetfood experience, bargain shopping, wonderful natural spas and hot spring facilities and overall, great value for money.
“But the visit by the Taiwan delegation is more than just bringing attention to Taiwan – a key part of the mission will be to meet with the people actively selling travel and provide them with the tools they need to successfully sell Taiwan to their customers.”
Source = Taiwan Tourism