Abu Dhabi business tourism is on the rise after investment in infrastructure has increased the number of events in the meetings, incentives, conferences and exhibitions (MICE) segment.
Despite tough regional competition, the emirate position as an events destination was strengthened by funding channeled into infrastructure for business tourism.
Director of the annual Gulf Incentive, Business Travel and Meeting Exhibition (GIBTM) Lois Hall, believes that the new infrastructure provided the foundations for the growth of the emirate’s MICE segment.
“Abu Dhabi’s business tourism, meetings and incentive infrastructure has expanded significantly over the past year,” Ms Hall said.
Of the 70 per cent of Abu Dhabi’s hotel guest profile, 10 per cent comes from the MICE segment. Looking to capitalise on the growth in market, a number of hotels have added conference and exhibition halls to their facilities.
Chief operating officer at Rotana Hotels Omer Kaddouri said the group’s business plan took MICE as a core component.
“Everyone’s after MICE as it brings volume of business, it brings food and beverage, [and] MICE fills the rooms,” Mr Kaddouri said.Competition in the domestic market is rising and while buyers are likely to find Abu Dhabi more affordable as a meetings destination, competition across the region is tough. Dubai is already a step ahead in building up its services sector as it began positioning itself within the international MICE segment several years ago.
Source = e-Travel Blackboard: K.W