Aus tourism needs various markets: TTF

Australia’s tourism industry should not rely on a single country to boost industry figures, according to the Tourism and Transport Forum (TTF) after figures showed increased arrivals from New Zealand and Japan helped offset declines in other international markets.

Recent Australian Bureau of Statistics on Overseas Arrivals and Departures for the month of February found international arrivals for the month fell 0.5 percent compared to the same month last year.

Visitors from China saw the largest increase of up to 10.5 percent while the arrivals from Malaysia and the UK fell 4.6 percent and 3.4 percent.

TTF’s chief executive John Lee said the mixed results demonstrated the need for Australia to promote itself to various markets, as well as revamp its image in China.

"Many countries have recognised the potential of China as a source market and while Australia undoubtedly needs a strong presence there that should not come at the expense of campaigns in other countries," Mr Lee said.

Mr Lee noted that other factors impacting demand into Australia are carbon taxes, particularly the UK Air Passenger Duty tax which increased on 1 April this year.

"It now costs a British family of four coming to Australia AU$560 in APD alone, which will not only reduce demand, but will reduce the spending capacity of those visitors when they arrive,” he explained.

"The APD impedes tourism, travel, trade and economic growth and unfairly penalises British residents wishing to visit long-haul destinations like Australia.

"It also slugs visitors to Britain from long-haul source markets and Malaysian-based carrier Air Asia X has cited the hike as a factor in its decision to cease flights between Gatwick and Kuala Lumpur."
Source = e-Travel Blackboard: N.J
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