Tourism Queensland is targeting the increasing number of DINKS (double income no kids) holidaying on the Coast with the hope they will brag to their family and friends back home.
Tourism Queensland chief executive officer Anthony Hayes said the company has recoginsed a new segment in the Indian market of people who are eager to experience nature, adventure and unique experiences that could not be had in India.
“Young Indians are also attracted by the romance of a road-trip – driving Queensland’s scenic routes in a convertible for example has a great ‘brag factor’ for friends and family back home,” Mr Hayes said.
In a move to capitalise on this emerging market Tourism Queensland’s India office has embarked on a variety of incentives such as Travel Agent famils and publicity.
“Tourism Queensland has begun promoting the ‘Great Sunshine Way’ and ‘Great Tropical Drive’ self-drive itineraries to the Indian market,” Mr Hayes said.
“These visitors spend AU$57 million on their trips to the state,” Mr Hayes said.
Source = e-Travel Blackboard: S.P