Luna Park Sydney wins International Awards for “Best digital marketing campaign” and “Retail excellence”.

The equivalent of the Oscars for the Amusement Park Industry, Luna Park Sydney won the coveted International Association of Amusement Parks and Attractions (IAAPA) Brass Ring Award held in Florida last night in 2 categories:

  • The Best Hard Good Souvenir for the Award for Retail Excellence, demonstrating the Park’s achievement in creativity, branding, theming and merchandising for Hard Good Souvenirs.
  • The Best Digital Marketing Campaign for the Award in Marketing Excellence, praising Luna Park for its international standard achievements in marketing and advertising for the attractions industry.

With huge international competition from other finalists in the category including Calaway Park Calgary, Alberta, Canada (Best Digital Marketing Campaign) and  The London Dungeon, London, UK (Best Hard Good Souvenir) this is a great achievement for Luna Park Sydney, gaining international recognition for marketing and retail excellence.

2010 winners in the “Most Innovative Program” category for their Superhero Service Program, this year, Luna Park Sydney is one of only two Australian finalists overall and the only Australian amusement park to be selected as a finalist in not only one, but four categories.

“We are extremely proud to have won these awards and be recognised among the leading attractions around the world. Congratulations the Luna Park Sydney team, who constantly set the benchmark for excellence,” said Luna Park’s Managing Director, Peter Hearne.

The iconic attraction was also 2011 finalists in:

  • The Luna Ladies in the Best Atmosphere/Street Show Performance Category in the Award for Live Entertainment Excellence, recognising the performers for their stand-out creativity and exemplary production quality.
  • The Best Employee Reward and Recognition Program for the Award for Human Resources Excellence, recognising Luna Park as a world leader in HR programs that empower employees to deliver the best in service, safety and fun. 
Source = Luna Park Sydney
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