Leading guided holiday operator, Trafalgar has announced a partnership with popular lifestyle program and magazine, Better Homes & Gardens, as part of its 2012 Europe and UK First Class launch promotional activity.
Trafalgar, with Better Homes & Gardens, are giving viewers the opportunity to win part of a prize pool of $30,000 in this weekend’s episode (on air 7.30pm Friday in Sydney and Brisbane and 6.30pm Saturday in Melbourne, Adelaide and Perth). The prize pool includes two 13-day Best of France guided holidays and return flights to Paris for two people which will give the lucky winners an Insider’s experience of the iconic sights and hidden treasures of France.
Additional to the competition, Trafalgar has also developed a brand awareness campaign across Better Homes & Gardens key media channels. Running until December, activity includes magazine advertorials, sponsored television recipe segments and digital advertising on the Better Homes & Gardens website on Yahoo!7.
Matthew Cameron-Smith, Managing Director of Trafalgar, said “We are extremely excited about our partnership with Better Homes & Gardens and are looking forward to promoting how Trafalgar will show you the world from the inside through our unique Best of France guided holiday.
“Viewers and readers alike will be educated on how to see the world as a local with Trafalgar, such as the unique Be My Guest dining experiences exclusive to Trafalgar, where they will savour authentic regional dishes at exclusive, off-the- beaten-track venues such as family homes, farms, vineyards and chateaux.
“Both the television shows viewers and the magazine’s readers tie in well with our brand and we believe this promotion will further build upon Trafalgar’s strong brand recognition and as a result we believe will lead to even further sales for agents”.
Agents and clients alike have the opportunity to win a 13-day Best of France guided holiday. To be in with a chance all you need to do is watch Better Homes & Gardens at 7.30pm this Friday 23 September (in Sydney and Brisbane) or 6.30pm this Saturday 24 September, 2011 (in Melbourne, Adelaide or Perth). Competition is open until 26 September, 2011.
Source = Trafalgar Tours