| ||Jeremy Browne at launch of Visit Britain’s 3D Art in Sydney|
| ||Great Britain 3D art launch|
| ||Great Britain 3D art launch|
Hundreds of Sydneysiders will get the chance on Tuesday 6th September to umpire at Wimbledon or exchange their vows in Westminster Abbey by the iconic Sydney Opera House by interacting with a Great Britain 3D art display.
The art installation is the brainchild of national tourism agency VisitBritain, who have joined up with British Airways and other industry partners to inspire people to choose Britain for their next holiday.
World famous 3D street artists Joe and Max have created an illusion at the Sydney Opera House which allows members of the public to insert themselves virtually into some of Britain’s most iconic landmarks.
As Britain moves towards 2012, the eyes of the world will be firmly focused on the country and what overseas visitors can experience when they are there. The 3D canvases provide an ideal snapshot of just some of the things on offer, highlighting Britain’s history and heritage, its countryside and natural beauty, culture, fashion, sports and a world-class welcome.
Everyone who visits the 3D canvas on 6th September will have their photo taken for free and be invited to go online via LoveUK (VisitBritain’s Facebook page) where they will enter it into a national competition to win a pair of British Airways World Traveller Plus premium economy return flights to Britain. The winner of the national competition will then be entered into a global competition to have the opportunity to upgrade to a pair of British Airways Club World business class return flights to the UK. The prize will be awarded for the best photo as voted for on Facebook in an ‘X Factor’ style competition which will see contestants around the world going head to head.
Designed by old school friends Joe and Max, viewers will be able to stand on the artworks and become a part of the picture itself. Their art has been used for live events, marketing campaigns, appeared on TV programmes across the world and seen in many pop videos.
The event is part of the roll out of a £100m global four-year marketing programme to promote tourism to Britain. The Wimbledon and Westminster Abbey 3D canvases are both part of a series of British canvas’s that are visiting major cities around the world, with many different nationalities being given a chance to appear in their own unique interpretations of Britain.
Mark Haynes VisitBritain Marketing Manager said: “We know that millions of Australians love tennis and watched the Royal Wedding so we thought we’d bring two of the world’s most famous icons right into the heart of Sydney. We hope it will inspire more Australians to go and see the real thing for themselves.”
British Airways believes the 3D art installation will motivate Sydneysiders to explore more of Britain on their next trip. With over 75 years of experience of flying between Australia and the UK, consistently competitive fares, and connections to more than 65 destinations in the UK and Europe, British Airways offers customers a comfortable, flexible and simple way to discover all Britain has to offer.
Neil Ager, British Airways Regional Commercial Manager, South West Pacific said: “We are delighted to partner with VisitBritain on this exciting campaign. A great British experience starts when you fly with British Airways. With our competitive fares and world-class service, we are sure you will be tempted to visit the iconic sights that Britain has to offer. With our investment in new aircraft, new cabins and new technology, British Airways is striving to make the customer journey better than ever before.”