Email marketing – 6 reasons why it works


Email marketing – 6 reasons why it works


If you’re not using email marketing, then below are 6 top reasons why you need to get started now!

  1. It has a large, engaged audience
    According to research by The Radica Group (2009), there were 1.4 billion email users worldwide in 2009. This is predicted to be 1.9 billion by 2013.
  2. It drives revenue
    According to Forrester Research (2008), people who buy products marketed through email, spend 138% more than non-email purchasers.
  3. It reduces costs
  4. It’s measureable
    You can gain insight into what has and hasn’t worked and learn what can be done to improve future results.
    – Opened and not opened
    – Bounces and unsubscribes
    – Click throughs
    – Domain responses
  5. It offers immediate results
    Approximately 76.9% of emails that are opened are done so within 24 hours of being sent. And one third of these are opened in the first hour.
  6. It’s targeted and personal
    Combine the benefits of highly segmented and targeted database marketing, with powerful one-to-one personalisation.

And it’s well within your reach! To benefit from email marketing, all you need is an audience, a message and the right tools to deliver it!

about TA fastrack

TA Fastrack is Australia’s leading travel, tourism and hospitality industry business improvement and marketing solutions provider. TA Fastrack offers a range of specialised services including management consulting, business coaching, a full-service marketing and PR agency as well as training services.  With a vision to provide companies the ‘world’s best practices’ in the industry, TA Fastrack guarantees a fastrack in your profits and personal performance. With Australasia’s most experienced team based in Australia, New Zealand and now in Singapore, we can deliver business solutions wherever you are.

To learn more visit or call +61 7 3040 3588.
Source = TA Fastrack
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