Avoid using Facebook simply to post all of the specials and packages you have on your website. Here are five tips how to get your Facebook page to stand out from all of the others.
1. Your posts are boring.
And you’re doing all the talking. Get your fans involved and encourage your guests to post comments, pictures and videos of their stay at your hotel. A successful Facebook page listens to and actively engages its customer with organized, quality content and brand new, up-to-date information from not only the hotel but also its followers. How well do you know your customers? Are you asking them what they like, what they need, what they want?
2. You have a GPS in your car so you don’t get lost but you don’t have a social media roadmap.
If you don’t have a map, chances are you won’t make it to your destination, especially if it’s in an unfamiliar area. Social media works the same way. No plan and, before you know it, you’re lost.
By outlining your objectives and goals for social media in your marketing plan, you can coordinate your marketing efforts and cross-utilize the various networks that will work best for each of your targeted market segments. It is essential that you know what you plan to do, how you plan to do it and, most important of all, why you are doing it in the first place.
3. Your promotions are just like everyone else’s.
According to the 2010 Social Media Marketing Industry Report, more than 75% of marketers plan on increasing their use of Facebook in 2011. With over 5 million active Facebook business pages, how do you get your promotions to stand out from other businesses?
We recommend that you avoid using Facebook simply to post all your promotions and packages. Give your fans special perks and discounts that they can’t get anywhere else (that includes your website or enewsletters). For example, they can redeem a facebook code for a free upgrade, or for one day only on Facebook, they can enjoy a 20% discount, but the code is only revealed to Facebook fans.
4. Guests have no reason to keep you in their primary news feed.
Remember Field of Dreams and the whispered message to Kevin Costner, “If you build it, they will come.” They might come once, but will they stick around or make a repeat visit? Take a long, hard look at your business page. Are the posts lively, compelling, unique and timely? Do you have a professional landing page design that gives fans an overview of your website?
There’s nothing worse than a dull Facebook page full of boring posts. If you held a conference at your hotel, take photos and post them on your wall. (Make sure you let the attendees know it’ll be on Facebook so they can like the page and tag themselves in the photos).
The idea of winning something, is also a great incentive to keep fans coming back for more, not to mention attracts new fans. Reward your loyal supporters and don’t forget to remind your users to like and share.
5. If you can’t commit, then you must omit.
Your Facebook page is a daily commitment, so if you aren’t ready, don’t go there. Watch the activity on your page and post when your followers are most active, usually between mid-morning and mid-afternoon. If you don’t know what to post, you can mix it up with observations, tips, travel-related topics, breaking news and, without fail, open-ended questions to inspire observations from your followers.
If you want to be liked, you have to be likeable. Don’t be afraid to show your personality, be warm and inviting and have fun with your page. It will create that sense of community so essential to social networks.
For more information on how to get your property’s Facebook page to stand out from others and drive more bookings to your website, please speak to one of the marketing consultants at TA Fastrack on +61 7 3040 3588, or visit www.tafastrack.com.au for more details.