Sydney to meet the new face of China travel


The new face of tourism in China will be unveiled to a Sydney audience this June in one of the biggest events in China travel for 2011.

The 2011 China Tourism Night will be held in Sydney on June 22 on a showboat sailing from King Street Wharf at 7pm, and will include presentations, traditional Chinese entertainment, a seated dinner and a prize draw.

Key players in the tourism and travel industry, corporate sector and media will join an international delegation of representatives from 22 of China’s Tourism Bureaus.

These will include Beijing, Tianjing, Hebei, Shanxi, Inner Mongolia, Fujian, Jiangxi, Anhui, Shandong, Henan, Guangdong, Guangxi, Hainan, Chongqing, Sichuan, Guizhou, Shanxi, Niangxia, Qinghai, Tibet and Xinjiang.

The 2011 China Tourism Night will mark the first time that representatives from so many of China’s Tourism Bureaus have visited Australia together. 

‘We are using the 2011 China Tourism Night Australia and New Zealand to launch China’s new approach to a first-class tourism service designed specifically for Western tourists,’ said Mr Kuong Lin, Director of China National Tourism Office (CNTO), Australia and New Zealand.

‘Our guests will see that we are now dedicated to providing a service that caters specifically to our Australian and New Zealand tourists, but still authentically embodies Chinese culture.’

The function will be supported by the Embassy of the People’s Republic of China in Australia and the Consulate-General in Sydney as part of the ‘Experience China’ project of the ‘Year of Chinese Culture in Australia, 2011 – 2012’.

‘Experience China’ is a series of cultural activities organised by the Chinese government, aimed at strengthening relations between Australia and China as well as promoting mutual understanding between the two peoples.

During the 2011 China Tourism Night function, guests will be presented with insights into Chinese history, culture, and cuisine from an all-new approach.
Famous Chinese landmarks such as the Great Wall of China, the Forbidden City, the Terracotta Warriors and others will be discussed in light of this approach with reference to travel and tour options suitable for Australian travellers.

‘Our guests will be able to see China like never before as a culturally authentic and affordable travel destination,’ said Mr Kuong.

The 2011 China Tourism Night will also be held in Melbourne on June 27 at the Park Hyatt before moving on to New Zealand.

China is the fastest growing overseas tourism markets for Australian travelers, closely followed by Indonesia. For more information about the event, or to RSVP, please contact CNTO at by June 15.

Source = Hainan International Tourism Alliance
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